CASE STUDY
Different things,
Done differently
CLIENT
KGS Group
KGS Group is a dynamic business conglomerate with diverse interests ranging from property development, airports, construction, paper, engineering, healthcare, and infrastructure. With a mission to transform millions of lives, KGS Group is dedicated to delivering excellence and creating a positive impact across various industries.
Touching, Transforming lives everyday
Project Goals
- Establish a global presence and create a consistent identity for KGS Group and its seven subsidiary companies.
- Develop creative print campaigns and design and develop websites for each company within the group.
- Execute creative campaigns, photo shoots, and marketing strategies for real estate projects.
Our Solution
- To achieve the project goals, identitidesign conceptualized and implemented a comprehensive solution that showcased the breadth and depth of KGS Group and highlighted the transformative impact it has on people's lives.
01
Corporate Print Campaign
Doing different things, differently
- We developed a strategic and visually compelling print campaign that emphasized KGS Group's diverse business verticals and its unique approach to each sector.
- Through engaging brochures and impactful visuals, we effectively communicated the wide-ranging capabilities and offerings of the group.
02
KGS Group & Companies Web Design & Development
- We created both group and individual company websites in a distinctive and creative manner, showcasing each company's unique position within the group.
- The websites were designed to provide a seamless user experience, with intuitive navigation and visually appealing layouts.
- Our team ensured consistency in branding across all websites, creating a unified identity that reflected the global stature of KGS Group.
03
Creative Positioning for
Real Estate Projects:
- For KGS Group's real estate division, we executed creative campaigns, including print advertisements, television commercials, and a strong social media presence.
- Our creative positioning emphasized the unique features and value propositions of each real estate project, capturing the attention of potential buyers and investors.
Results
The implementation of our comprehensive solution yielded significant results for KGS Group, driving growth and recognition across multiple dimensions.
01
Increased Website Traffic and Customer Engagement:
- Within a matter of months, we witnessed a drastic fourfold increase in website traffic, indicating the success of our strategic website design and development.
- The engaging and user-friendly interfaces of the websites facilitated customer engagement, resulting in increased inquiries and interactions.
02
Favorable PR and Government Approvals:
- Our efforts in showcasing the transformative impact of KGS Group's initiatives garnered favorable PR and media attention.
- The group experienced expedited government approvals for many of its projects, indicating the recognition and support received for their endeavors.
03
Malaysia Airport Tie-up:
- Following the launch of the KGS Group's website, an important milestone was achieved with a tie-up with Malaysia Airport, solidifying the group's reputation and expanding its reach.
04
New Investors in the Pipeline:
- The successful execution of the creative campaigns and the enhanced online presence attracted the attention of new investors, opening up avenues for future growth and collaboration.
Conclusion
The collaboration between KGS Group and identitidesign resulted in the transformation of their online presence and the creation of a consistent global identity. Through strategic print campaigns, impactful website design, and creative positioning for real estate projects, KGS Group experienced increased website traffic, customer engagement, favorable PR, government approvals, and valuable partnerships. The case study of KGS Group showcases the power of comprehensive design and marketing solutions in establishing a strong brand presence and driving business success.
