When 95% of creatives developed for a brand are repurposed(adapted), it doesn’t make sense to pay original creative rates for the same. And it doesn’t make sense for a creative agency whose main focus is on cutting edge creativity to focus on non-critical repurposed work.
TurboSpark division, was hired as the automation partner for denizen. We were able to deliver all primary and secondary adaptations with radical savings in time & costs while ensuring consistent brand identity in all communications. The results are detailed in the following chart.