ADAPT WITH ECONOMY & SPEED

Smart Solutions @ Warp Speed

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THE NEED FOR TURBOSPARK ADAPTATION AUTOMATION

When 95% of creatives developed for a brand are repurposed(adapted), it doesn’t make sense to pay original creative rates for the same. And it doesn’t make sense for a creative agency whose main focus is on cutting edge creativity to focus on non-critical repurposed work.

Why?  Because your Creative Agency & TurboSpark are built to think & perform differently from the ground up. While your creative agency is geared for innovative ideas and bringing ideas to life, we at TurboSpark are geared to finding faster and better ways of doing things, automation and streamlining processes to deliver faster adaptations.

WHAT IS 95% RECYCLED WORK?

To get to know where this 95% repurposed  work is coming from, take a look at an example of a typical campaign

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Detailed look at a typical campaign. Click to enlarge image

If you carefully consider steps 3 & 4, they are just adaptations from one medium to another (Primary adaptations) or across different sizes (secondary adaptations). And in most of the creative work and campaigns the primary combined with secondary adaptations form 95% of the creative work, which in essence is repurposed.

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WHAT YOU NEED FOR YOUR BRAND, IS A PRODUCTIVITY FIRM

like TurboSpark who can automate the 95% of repurposed work, for faster deliveries and with greater speed to market with huge cost savings. 
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MAGIC OF SEMI_AUTOMATION

Our design & productivity experts have taken the distilled learnings over the last 10 years in the design & advertising industry and consolidated it as an unique semi-automated workflow which through

 

+ An optimised workflow removes redundancies

+ Intensive use of technology via software suites, plugins, tools & techniques etc radically improves productivity

+ Programmed batch automation of repetitive tasks cuts down on time, costs & manpower (Think of it like mail merge + programming in the creative workflow)
boosts performance in deliveries

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IT'S SIMPLE & IT WORKS

Achieving this performance boost in your deliveries is quite simple. All we need is your first cut of creatives, your requirements and will take care of the rest.

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We also provide a customised solution, where during initial discussions we understand your workflow, volume requirements, needs and then tailor our semi-automated workflow for impact.

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Denizen is a brand launched by Levi Strauss & Co, and operated through a network of 272 stores with franchisee partners

TurboSpark division, was hired as the automation partner for denizen. We were able to deliver all primary and secondary adaptations with radical savings in time & costs while ensuring consistent brand identity in all communications. The results are detailed in the following chart.

ORIGINAL CREATIVES & PROMOTIONS PROVIDED BY DENIZEN HEADQUARTERS

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Turbospark division hired to

Shoot to match layouts and minor tweak in copy

Adapt layouts for different mediums: Print, Hoarding, Instore, Online

Create & Develop Videos – Adaptation as per brand guidelines

Execute Promotions – Adapted & tailored with addition of local flavour

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RESULTS

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Turbocharge your Brand Adaptations!